How Non-Profits Can Leverage Influencer Relationships
Non-profits face numerous challenges when it comes to reaching their target audience and creating awareness for their cause. In today’s digital age, one solution to this problem is leveraging influencer relationships.
What is an influencer?
An influencer is an individual with an online following that can influence the opinions and behavior of their audience. They can be bloggers, vloggers, social media personalities, and celebrities.
Why leverage influencer relationships?
Non-profits can leverage influencer relationships to:
- Reach a larger and more diverse audience
- Create buzz and generate interest in their cause
- Build trust with their audience
- Earn media coverage and increase their reach through earned media
- Encourage donations and support for their cause
How to identify the right influencers?
When identifying potential influencers, non-profits should consider the following:
- Relevance: The influencer should be relevant to their cause and audience
- Reach: The influencer should have a significant and engaged following
- Authenticity: The influencer should align with their organization’s values and mission
- Engagement: The influencer should have a high engagement rate with their audience
How to build relationships with influencers?
Building relationships with influencers takes time and effort. Here are some tips:
- Research: First and foremost, research potential influencers and get to know their content and audience
- Create compelling content: Provide influencers with compelling content that aligns with their interests and their audience’s interest
- Engage with them: Engage with potential influencers on social media, comment on their posts, and respond to their stories
- Offer value: Offer influencers something of value such as exclusive access, first look at new campaigns, or content creation opportunities
- Build personal relationships: Meet with influencers face-to-face if possible and develop personal relationships with them
How can non-profits collaborate with influencers?
Non-profits can collaborate with influencers in various ways:
- Social media promotion: Ask influencers to promote their cause on their social media channels
- Blogging and vlogging: Collaborate with influencers to create blog posts and vlogs about their cause
- Event promotion: Ask influencers to attend and promote their events
- Social media takeovers: Allow influencers to take over their social media channels for a day or week
- Donation campaigns: Partner with influencers to run donation campaigns or fundraise for their cause
Key takeaways
Non-profits can leverage influencer relationships to reach a larger and more diverse audience, create buzz and generate interest in their cause, build trust with their audience, earn media coverage, and encourage donations and support. When identifying potential influencers, non-profits should consider relevance, reach, authenticity, and engagement. Building relationships with influencers takes time and effort. Non-profits can collaborate with influencers in various ways, including social media promotion, blogging and vlogging, event promotion, social media takeovers, and donation campaigns.